Goose Bill
#ffba80
Pale apricot-gold with airy warmth for soft highlights
About Goose Bill
Goose Bill looks like the soft underside of a light-feathered bird: warm, but not syrupy. It's noticeably lighter than Baltic Amber, and it doesn't carry that amber's resin-like weight. Compared to Buttery, it backs off the intense gold and loses the "looks like butter" punch, so it reads more airy and less assertive.
Use it when you want yellow warmth that feels friendly at a glance without turning into the attention grabber Apricot can be. I reach for Goose Bill in food and grocery UI, delivery and pickup screens, onboarding steps, and hospitality surfaces where you need a gentle highlight that won't overpower photos or product names. It also works well on packaging inserts and empty-state illustrations because it stays light while still feeling intentional.
Pair it with warm creams, sandy tans, or chocolate browns if you want it grounded; with cool grays it can feel a touch washed out, so I'd test it under the same lighting as your hero images.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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