Free forever. Pro if you want to back it.
The generator is free and stays free: every style, palette saves, and exports. Pro is a one-time pass that unlocks the power features and helps a solo maker keep building. No subscription, no auto-renewal.
Annual Pass
$19one-time · 1 year
A full year of Pro. Try every power feature for 12 months.works out to $1.58/mo
- Same features as lifetime, for a year
- Nothing charges on its own, ever
- Upgrade to lifetime any time
Lifetime Passbest value
$29one-time · forever
Every Pro feature, plus every update we ship, for as long as InstantGradient exists.
$19
$29
$39
launch
today
next
Only 2 left at this price, then it locks to $39.
- Secure checkout
- One-time payment
- No auto-renewal
Every pass includes
- 4K image export
- MP4 video export
- Effects in video exports
- 4K and native image effects
- WebP export
- Up to 8 colors per palette
- No ads, anywhere
- Custom export size
- Unlimited palette saves
- React + JS shader export
- REST API access
Support independent tools
Every pass keeps InstantGradient independent, ad-free for you, and built by one person.
Free vs Pro
Everything the free tier already includes, and what a pass adds.
| Feature | Free | Pro |
|---|---|---|
| Unlimited palette generation | ||
| Colours per palette | Up to 5 | Up to 8 |
| Animated WebGL preview | ||
| Image palette extraction | ||
| Palette saves | 5 max | Unlimited |
| Image export | 1× PNG | 4K PNG + WebP |
| Custom export dimensions | ||
| Video export (MP4) | ||
| Effects in video exports (dither, halftone, pixelate, ASCII) | ||
| Effects on your own images | Up to 1080p | 4K + native size |
| Code export | CSS, Tailwind | + React, JS shaders |
| REST API access | 500 req/day | |
| Ad-free browsing |
Common questions
Anything else? Reach out on X (@ugo_builds).
Do passes auto-renew?
No. Both passes are one-time payments. The annual pass gives you a full year of Pro features. The lifetime pass gives you Pro for as long as InstantGradient exists.
Why does the price keep going up?
The tool keeps growing, so the lifetime price steps up with it. Every step is real and published in advance: it launched at $19, it's $29 today, and the next step is $39. Buying lifetime locks your price forever.
What happens when my annual pass expires?
Your account returns to the Free tier. Pro features lock, but everything you saved or exported stays yours. You can buy another pass anytime to reactivate Pro.
What if I want to upgrade from Annual to Lifetime later?
You can. Buying Lifetime while your Annual is still active immediately converts your account to Lifetime. No proration math.
Can I extend an annual pass before it ends?
Yes. Buy another annual pass while one is still active and the durations stack. Ten days left plus a new annual pass gives you a year and ten days of Pro.
Do you offer refunds?
Passes are non-refundable once purchased. If something is wrong, reach out on X (@ugo_builds) and I'll make it right.
What payment methods do you accept?
All major cards, Apple Pay, Google Pay, and SEPA via Stripe Checkout. EU business customers can enter a valid VAT ID at checkout to apply reverse charge.
Can I use exports for commercial work?
Yes. Every gradient, palette, video, and code snippet you export is yours to use however you want: personal projects, client work, products, anything. No attribution required.
Why pay if the free tier does so much?
You don't have to: Free genuinely covers most people. A pass unlocks the power features (4K, video, code, API) and, honestly, it's what keeps a one-person project going. If it's useful to you, it's a real help.
Do you have an affiliate program?
Yes. Share your link and earn 40% of the first payment of every customer you refer, paid out by Wise or PayPal. Any account can join for free from the dashboard. Details at instantgradient.com/affiliates.
20K+
palettes generated
4,900+
named colours
30+
aspect ratios
★★★★★
loved by indie devs