Wild Forest

#38914a

Deeper, slightly muted green for grounded sections

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About Wild Forest

Step outside and look at the edge of a dark, shaded canopy where green still shows, but it's not mossy and it's not spring-bright. Wild Forest is that deeper, steadier green with a touch more saturation than , so it reads richer and heavier, and less "fresh start" than .

Compared to , it keeps more color energy, so it feels less subdued and more decisive, not leaf-worn. In UI, I use Wild Forest when you need labels and accents to hold their ground over soft gradients and busy imagery: fleet telematics status, agtech field timelines, and operations dashboards where green should feel rooted, not fluorescent. It also works well for map callouts and section dividers in outdoor and logistics experiences, especially when you want the one you reach for that stays readable without turning gray-green.

Pair it with cooler neutrals to avoid it leaning muddy, and don't put it next to overly yellow creams, because the contrast can make the undertone shift fast.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.95:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.62:1FailAA Large

On Gray 900 #18181b

Aa
4.49:1FailAA Large

On Black #000000

Aa
5.32:1AAAAA Large

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