Liquorice Red

#740900

Deep orange-red liquorice tone, sharper than maroon

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About Liquorice Red

Liquorice Red looks like the moment a deep red label picks up a little heat from the press, then stays rich instead of turning wine-brown. It's not that bruised, dark burn of , and it doesn't sit in the red-to-brown no-man's-land like . Compared to , it keeps its red identity and refuses to go chalky or drained.

What you notice first is the orange-family warmth, but it shows up as a liquorice-deep tone, with higher presence and tighter saturation than the darker neighbors. I use it for packaging and brand marks that need seriousness without the flattened, scorched brown vibe. It shows up well in dashboards and finance apps when you want a read that feels focused and dense, but still unmistakably red for alerts, status tags, and primary buttons on dark themes.

Quirk: if you pair it with heavy charcoals, it can look almost glossy. Warm grays and aged creams keep it from going too close to the wine edge.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
11.79:1AAA

On Gray 100 #f5f5f5

Aa
10.81:1AAA

On Gray 900 #18181b

Aa
1.50:1Fail

On Black #000000

Aa
1.78:1Fail

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