Red Robin

#7d4138

Reddish brick-brown with heavier warmth, less smoky

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About Red Robin

I keep noticing Red Robin on labels that sit between "rust" and "brick." It reads clearly redder than , but it never goes as cocoa-mellow as . Compared with , it feels cleaner and less ashy, with a more direct warmth instead of that muted, worked-in brown weight.

Red Robin is the orange-family red-brown I reach for when the design needs warmth that still has structure. In packaging for sauces, snack brands, and coffee roasters, it gives color without turning into loud orange. In UI, it's solid for table headers, CTA accents, and status pills where you want attention that feels confident, not warning-hot. It also holds up nicely in editorial covers and product photography with midtone neutrals.

Quick pairing note: if you put it next to very cool grays, it can start to look slightly flatter, so I like balancing it with warm creams or deep charcoal.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
7.82:1AAA

On Gray 100 #f5f5f5

Aa
7.17:1AAA

On Gray 900 #18181b

Aa
2.27:1Fail

On Black #000000

Aa
2.69:1Fail

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