Hickory
#b7a28e
Oak-dry hickory beige, warmer than Latte and leaner than Coffee Diva
About Hickory
I keep seeing Hickory land between tan and dusty wood. It's lighter than Cookie Crumb, but it doesn't have the shy, inoffensive pull of 3AM Latte. Compared to Coffee Diva's warmer, more saturated brown-leaning punch, Hickory stays drier and more controlled, with a softer golden edge instead of a caramel-forward one.
For fashion e-commerce and residential design tools, it's the kind of background that makes product photography feel curated, not blank. I use it behind gallery thumbnails, filters, and form panels when I want the interface to hold depth without turning into a warm spotlight. In hospitality interfaces, it also works well for room details and reservation steps, especially when you pair it with deep jewel tones and cool grays so the tan doesn't drift too yellow.
One thing to watch: on highly warm lighting, Hickory can read slightly more golden than you expect. If your photography already runs warm, cool the surrounding neutrals so it keeps its composed, wood-toned character.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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