Dropped Brick
#bb3300
Medium-warm brick orange with assertive, less-red urgency
About Dropped Brick
Dropped Brick looks like a flare that got tired. It's a burnt orange-red that feels more earth-warm than flashy, sitting between a clayey terracotta and a sharper alarm-red without fully committing to either. Compared to Bloodshed, it doesn't have that heavy, clenched seriousness. Compared to Bricky Brick, it's less dull and more energized, with a smoother, more decisive orange pull. And versus Cadillac Coupe, it's not as red-forward or industrial.
I use it for UI moments that need urgency but not spectacle: checkout friction states, shipping delays, low-inventory callouts, and the "stop and confirm" buttons in consumer apps. It also shows up well in admin tools for logistics and retail ops, where you want the one you reach for when the message matters but the page still needs to feel human. Think error badges on bright product cards and section highlights in dashboards and support queues.
Pair it with off-white, warm grays, or deep charcoal. On cool gray backgrounds it can read a touch flat, so give it some breathing room or pair with warmer neutrals to keep it from fading.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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