Charm
#d0748b
Blush-red warmth with a crisp, dusty edge
About Charm
Charm sits darker and less warm than everything around it in this range. Where Coral Paradise has that movement and Brink Pink reads as settled, this one lands heavier, it's got depth that the lighter pinks don't carry. It's still saturated enough to hold its own, but there's a coolness underneath that pulls it away from the aggression you get with Blush Hour.
This works in healthcare dashboards, patient portals, and design systems where you need red-pink that feels present without feeling pushy. Use it for primary actions, card states, and accent layers in dense layouts where Brink Pink might feel too approachable and Blush Hour gets too loud. The darkness gives it restraint; the saturation keeps it from reading as muted or apologetic.
The payoff: pair it with cool grays and it reads almost burgundy-tinged. Against warm neutrals it stays grounded without the muddiness risk. It's the one you reach for when the lighter pinks feel thin and the hotter reds feel wrong.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
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Temperatures
Warm and cool shifts of this color.
Color harmonies
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