Tiger Lily
#e1583f
Apricot-leaning orange red with confident warmth
About Tiger Lily
Tiger Lily looks like a ripe orange-red in late afternoon, but it never tips fully into the paprika dryness of Pimento or the cooler, chilled cast of Frozen Tomato. Compared to Blossoming Dynasty, it feels more golden and less heat-heavy, with a lighter, cleaner lift that keeps it from reading ember-thick.
I use it when the accent needs to feel bright without going urgent, especially in e-commerce hero sections and category tiles where the orange-red has to stay readable against white and light neutrals. It's also great for retail promo badges and food brand graphics, and it holds up in product cards and onboarding highlights where you want momentum, not panic. If you need something that's the one you reach for to bring warmth to a CTA without leaning as red as Pimento, this shade does it.
Quick quirk: on very saturated orange backgrounds it can start to look slightly softer at the edges, so I'll pair it with crisp charcoal or a neutral off-white to keep the contrast confident.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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