Strawberry Memory
#e2958d
Light pink-peach blush with cool strawberry undertone
About Strawberry Memory
Strawberry Memory looks like the moment a strawberry stain hits fabric: pink-leaning, softly juicy, and a little more muted than a typical blush-peach. On-screen it reads lighter than your deeper rosy options, with a calmer saturation that keeps it from feeling loud. Compared to She Loves Pink, it's less rosy-blush and more strawberry-red tinted, and it doesn't slide toward the dusted peach direction you see in more "fruit-warmed" neighbors like Juicy Peach.
I reach for it when I need friendly warmth with a pink edge in product UI that's meant to feel tender, not beachy. It works in beauty and personal care onboarding, especially for progress steps, micro-confirmations, and reward badges sitting on cream or warm whites. For e-commerce, it's a solid header or highlight color on lifestyle category cards where you want the one you reach for that stays readable without going beige. Pair it with ivory, oat, and cocoa browns to keep the strawberry undertone in control.
Quirk: next to bright coral accents, it can look slightly more controlled and a touch more "inked" in its pinkness, so I'd keep the surrounding orange family either similarly softened or more neutral.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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