Amour

#ee5851

Warm coral-orange with higher lightness, softer ember

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About Amour

Amour sits right in the sweet spot between the cooler oranges and the red-leaning ones, lighter and less saturated than , but with enough warmth that it doesn't fade into the background. It's the orange that actually feels approachable, the kind of color that works in a room without immediately demanding all the attention.

You'll land this in dating apps, lifestyle brands, and social platforms where the UI needs warmth but not aggression. Primary buttons, icon accents, interactive states in health and wellness interfaces. It's got the presence of but reads softer, less intense. Unlike Blood Burst's sharp edge or 's full saturation, this one sits lower on the color wheel, which means it pairs naturally with neutral and warm backgrounds without feeling like it's competing.

The real move: it's forgiving on large areas in a way the more saturated oranges aren't. Use it as an accent and it pops clean. Use it as a background tint and it doesn't overwhelm. That lightness is exactly what makes it different from everything around it.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.41:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.13:1FailAA Large

On Gray 900 #18181b

Aa
5.19:1AAAAA Large

On Black #000000

Aa
6.15:1AAAAA Large

Variations

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Tones

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Temperatures

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Tetradic

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