Strawberry Avalanche

#ef4f41

Softer strawberry red-orange, lighter than Fuego

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About Strawberry Avalanche

Strawberry Avalanche looks like orange that got hit with cold air. Compared to 's confident heat and 's heavier, darker fire, this one stays brighter and lighter, with a tighter red-orange undertone. It reads more "fresh punch" than "warning," so it lands fast without feeling weighted down.

I use it for product launches where you need a primary CTA that feels current on light cards, not alarmed. It also holds up well in fitness apps and high-energy social feeds for play buttons, subscribe actions, and notification badges meant to drive momentum. Compared to , it's a touch more strawberry-leaning and slightly more lifted, so the contrast feels cleaner and more playful than flare-button orange.

Pair it with cool grays or deep neutrals to keep it crisp. On warm backgrounds it can start to feel juicy and loud, so keep it for controls and key moments, not big panels.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.58:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.28:1FailAA Large

On Gray 900 #18181b

Aa
4.95:1AAAAA Large

On Black #000000

Aa
5.86:1AAAAA Large

Variations

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Tints

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Tones

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Hues

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Temperatures

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Color harmonies

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