Dynamite
#ff4422
Bright orange-red with calmer neon than Hotspot
About Dynamite
Look at a Dynamite tag on a product photo under hot studio lights. It reads as a bold orange with a punchy, slightly lighter feel than Coin Slot, but it doesn't drift as far toward Hotspot's deeper red heat. The undertone stays clean and orange-forward, not near-crimson. Compared to Coquelicot, it has less of that neon "stop everything" glare, so it feels loud without feeling confrontational.
I use it for primary CTA moments where you want attention fast in e-commerce and food ordering screens, especially on bright UI panels. It also works well in hero sections and promo badges when you need the color to stay legible in motion, like product carousels, recipe tiles, or checkout confirmations. It gives you presence without warning-sign energy.
One quirk: on ultra-white backgrounds it can look a touch more "sunny" than sharp. If that bothers you, drop it into a warmer neutral or pair it with darker accents so it keeps its orange personality.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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