Butternut

Butternut is brighter than everything around it, it's got the lift of a true orange without the coral slip that Apricot Haze takes. Where those neighbors are muted or carefully tempered, this one just reads as a cleaner, more saturated orange. It's the shade that doesn't need permission to be warm.

You'll use it in product interfaces and marketing where directness matters: food and beverage apps, travel booking flows, e-commerce product pages, fitness platforms that want energy without aggression. It sits higher in value than Calabrese, so it actually pops against white and holds its own in dense layouts. Unlike Chewing Gum's dustiness or Apricot Haze's coral lean, Butternut commits fully to orange, no hedging, no restraint, just a color that knows what it is.

The trade-off: it's warm enough that cool grays will push back, hard. This isn't the shade for financial dashboards or healthcare onboarding. Pair it with warm whites, creams, and rich neutrals and it sings. Cool company will feel like a mistake.