What We Do in the Shadows
#441122
Smoky, cool burgundy red for subdued contrast
About What We Do in the Shadows
This shade has a way of looking like deep wine caught under glass. It's not the near-black hush of Black-Hearted, and it doesn't drift toward purple like Bruised Plum. What We Do in the Shadows feels more brown-red and thicker in tone, like the red is grounded instead of compressed.
I reach for it in dashboards and finance apps when you need destructive confirmations that still read clearly against light surfaces. In healthcare UI, it works for "undo not available" moments and hard-stop warnings where the message needs weight without the fire of brighter reds. Compared to Chocolate Kiss, it's slightly less warm and less cocoa-like, so it holds its identity more consistently when the surrounding grays get neutral.
Pair it with cool greys sparingly, because it can tip a little flat there. Warm neutrals help it stay dimensional, the way it does in alerts, toasts, and dense status pills.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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