Royal Plum
#654161
Deeper, warmer plum-pink for primary UI emphasis
About Royal Plum
Royal Plum looks like a richer grape-petal shade that's been darkened slightly, not dulled. On a screen it reads as true plum with a pink base, medium in lightness and more saturated than the calmer, dusty neighboring pinks. Compared with Grape Fizz, it doesn't stay soda-bright and breezy. Compared with Majesty, it loses some of that velvety mauve evenness and comes off deeper, more "inked-in," rather than evenly dyed.
I use it as the one you reach for when you want an accent that feels friendly but grounded, especially for dashboards and finance apps where selection states need to stand out without turning wine-heavy. It also works in creator and media interfaces for emphasis pills, moderation labels, and hover states where you need plum depth, not lavender drift. If you're pairing it, lean on warm off-whites or cocoa grays; cool steel backgrounds can make the pink undertone feel a bit sharper than intended.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tones
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Hues
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Temperatures
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