Flood
#6677bb
Blue-violet haze for softer, cooler accents
About Flood
Flood looks like the purple you get after a rain-washed lens, where the blue undertone is there but the overall tone stays darker and quieter than the brighter office purples. Compared with Bellflower, it has less light bounce and more weight, so it won't read as instantly approachable. It's also not as composed as English Manor, since the color leans more saturated and slightly more dramatic rather than settled and paneled.
I reach for Flood in dashboards and design systems when I need a strong secondary action or status link without tipping into the sharper, more assertive direction of Blue Jay. It shows up well in analytics UIs, admin consoles, creator tools, and product settings where you want clean, dependable focus against gray scaffolding. The mood is cool, deliberate depth more than calm neutrality.
One note: on very bright backgrounds it can feel heavier than you expect, so give it breathing room with crisp neutrals or pair it with a lighter lavender accent to keep the interface from feeling too concentrated.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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