Dr Who
#78587d
Muted purple-pink balance for calmer, less mauve UI
About Dr Who
Dr Who looks like a cartoonishly classic "pink" that's been carefully cooled down. It's lighter than the bruised, desaturated Bruise, and it avoids the grape-plum attitude of Grape Candy. The undertone here is calmer and more lilac-leaning mauve, so it reads tidy rather than dramatic, with a soft, controlled saturation that doesn't flatten.
I use this when I need a pink that stays readable against neutrals, especially in creator dashboards, community platforms, and beauty education pages where you want a friendly highlight without going hot. It's also my go-to for podcast thumbnails and editorial sub-nav accents when the layout needs a clear "primary" color cue but not the heavy grip of Feminism's richer mauve-rose.
Quirk: on very pale backgrounds it can drift toward a light lavender feel, so I'll usually anchor it with deeper text or a more confident rose. Pair it with cool grays rather than warm creams if you want it to stay distinctly Dr Who and not swing into warmer mauve.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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