Pink Horror
#90305d
Muted pink-red for softer accents, not smoky maroon
About Pink Horror
Pink Horror is that pink-leaning burgundy you notice when a red button looks less like a stop sign and more like bruised candy. It sits in the mid-depth range: brighter and airier than Royal Flush and Liaison, but less candy-candy than Raspberry Romantic. The undertone is a deliberate magenta-rose haze, so it reads more playful than the medical-stable reds without turning friendly like a softer rose.
I use it for healthcare interfaces where you want urgency to feel personal, not clinical-cold. It's also strong in dashboards and finance apps for inline status pills, "action needed" prompts, and destructive confirmations that shouldn't feel heavy or ink-dark. Compared to the deeper nearby options, this one lands the one you reach for when you need "pay attention" with a lighter emotional load than Liaison, and less cool authority than Royal Flush.
Pair it with crisp neutrals or muted grays; too much warmth in the surrounding UI can make it drift toward mauve quickly on small labels.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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