Red Cent
#ad654c
Dusty copper rust, lighter than Mars
About Red Cent
You see Red Cent the moment it hits a screen next to Clay or Bruschetta. It feels like a coppery penny under warm light: more reddish and more metallic-leaning than Mars, and it never slips into the cocoa-brown depth of Hot Cacao. Compared to Bruschetta, it stays a touch lighter and less saturated, so it shows up with presence without that anchored, brick-red commitment.
I use Red Cent when the UI needs a decisive accent but you don't want it to read heavy or roasted. It's great for editorial product callouts and commerce features, and it holds up in ecommerce and fashion app sections where buttons and emphasis states need to look intentional, not friendly. I also like it for small charts and badges in dashboards and finance apps when the orange should feel warm and current, not dusty.
Quick caution: on very cool grays it can look slightly sharper and more red. If that happens, pair it with oat, cream, or warm sand so the undertone stays pleasant.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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