Hot Chilli
#b7513a
Hot Chilli: warmer lighter orange-red for urgent highlights
About Hot Chilli
Hot Chilli reads like a chili stain on terracotta, not a true red and not a mellow orange. It's hotter than Conker but keeps a firmer, clay-like body, so it feels purposeful rather than settled. Compared to Crimson Boy, it turns slightly more orange in the mix, which softens the "coming at you" intensity while staying boldly saturated.
I use Hot Chilli when I need orange that performs on product detail pages and editorial UI without slipping into the deeper brown of Conker or the red-push of Crimson Boy. It's great for primary accents in e-commerce and loyalty flows, spicy-red callouts, shipping or stock badges, and bold section tabs where you want urgency with warmth. It also holds up in lifestyle photography overlays, especially against creams and sunlit neutrals.
Quick quirk: because it leans orange rather than fully red, it can look a touch heavy next to cool grays. Pair it with warm whites or lighter sand tones so it stays crisp instead of muddy.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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