Illicit Purple

#bf77f6

Rich medium purple for punchy accents, not mists

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About Illicit Purple

I keep thinking of Illicit Purple as the purple you catch under brighter studio lights: it's a richer, more saturated tone than , and it doesn't go candy-soft like . It lands medium-light but with weight, so it reads intentional, not airy-milky or corner-of-the-mockup subtle.

Compared to , it turns the dial toward a slightly cooler, moodier direction. It's not mauve-warm, and it won't look blue-forward either. I use it for dashboards and finance apps callouts, selected states, and emphasis chips where you want a confident brand purple that still plays nice with UI neutrals. You'll also see it in creator tooling and education platforms for step highlights, because it stays legible without feeling clinical.

Pair it with clean near-whites and soft gray-lavenders; against darker, richer purples it can feel a touch crowded, so give it breathing room.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
2.92:1Fail

On Gray 100 #f5f5f5

Aa
2.68:1Fail

On Gray 900 #18181b

Aa
6.06:1AAAAA Large

On Black #000000

Aa
7.18:1AAA

Variations

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Tones

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Color harmonies

Complementary
Analogous
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Split Complementary
Tetradic

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