Racing Red

#c21727

Cleaner racing red for assertive, cooler UI accents

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About Racing Red

Racing Red looks like a clean hit of fire on a test print, not a deep soak. Compared with , it stays brighter and more forward, with none of that wine-leaning maroon drift. Compared with , it's less orangey and less "friendly," more like a decisive red that keeps its edge. It also doesn't have 's tightened, traffic-signal snap, so it reads less "sharp-cut" and more steady heat.

I reach for Racing Red when the packaging or UI needs momentum without going into wine-dark restraint or friendly coral territory. Think athletic apparel labels, fast food promo wraps, and product cards where a CTA has to feel confident. In editorial, it holds up on bold masthead bars and energy-forward cover typography, especially next to cream and deep charcoal.

Quick note: it wants contrast. If you flank it with darker, murkier reds, it can start to look slightly muted, like the punch gets squeezed out.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
6.09:1AAAAA Large

On Gray 100 #f5f5f5

Aa
5.59:1AAAAA Large

On Gray 900 #18181b

Aa
2.91:1Fail

On Black #000000

Aa
3.45:1FailAA Large

Variations

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Complementary
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Tetradic

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