Red Carpet
#bc2026
Deeper, cooler red for sharp status chips
About Red Carpet
On my mockups, Red Carpet reads like a red that's been coached to stay loud without tipping into wine. It's warmer and more saturated than the deeper, weighty Bloodshed, but it doesn't carry the friendly, open lift of Heartwarming. Compared to Racing Red, it has less traffic-signal snap and more dressy, carpet-runway depth.
I use this when the UI needs a "go time" signal that still feels polished, especially in travel and entertainment booking flows, retail product CTAs, and promo banners that need to look intentional at a glance. It also works well for editorial callouts where you want impact against cream or light gray, and for packaging that should feel energetic without turning into that sharper, more fire-engine lane.
Pair it with dark browns or toasted neutrals so the warmth reads rich, not thin. If you drop it beside very orange-tilted reds, it can start looking slightly cleaner and less human, like the hue is too controlled.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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