Persian Red
#cc3333
Richer Persian orange-red for softened, steady emphasis
About Persian Red
On my screen, Persian Red doesn't feel like a generic orange button. It reads as a red-leaning orange with a flatter, more grounded warmth than Hot Lips, and it has a firmer presence than Lucky Lobster because it's less dusty and more tightly colored. Compared to Bento Box, it's not the confident midpoint. It's noticeably brighter and more saturated, so it doesn't sit back and compromise.
I use it when the UI needs action emphasis that still feels food-and-brand friendly, like primary buttons and confirmation states in restaurant ordering, plus checkout and cart highlights in ecommerce. It also shows up well in dashboards and finance apps for "retry" or "in progress" accents where you want urgency without tripping into wine-dark territory or the slightly lipstick-leaning look Hot Lips can get on dark backgrounds.
One quirk I've run into: Persian Red can pull toward a true red on cool grays, so I usually balance it with warm off-whites or tan surfaces to keep the orange intent intact.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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