Smooch Rouge
#d13d4b
Richer muted orange-red for softer, rounded accents
About Smooch Rouge
Smooch Rouge looks like it belongs on a lipstick-stained finger after a quick, warm check-in. It's red-forward orange, but it's not the fast, high-saturation "gesture" of Chef's Kiss, and it's not the more even, restrained middle of Bento Box. Compared to Anarchist, it's less deep and less aggressively red, so it feels more like a confident blush than a confrontational hit.
I reach for it when you need warmth that still reads precise in tight UI moments: notification badges, error-free success toasts, and interactive buttons where people should feel acknowledged, not warned. It also shows up well in consumer health and food ordering apps, plus marketing components on web and mobile that need a human tone without turning into alarm-red. On white and cream it holds its own, and it looks especially controlled alongside soft grays.
Pair it with lighter neutrals and restrained accents; set it next to darker reds and it can start to feel a bit flatter than you expect.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tints
Lighter variations, created by mixing toward white.
Tones
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Hues
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