Girl Power
#d39bcb
Confident midtone pink for bold, playful accents
About Girl Power
Girl Power looks like a soft thumbs-up pink on a hoodie photo, not candy-bright and not dusty. Compared to Candy Floss, it's a touch deeper and more assertive, and unlike Blushing Sky it doesn't read muted or shy. It also has more push than Bubblegum Kisses, but it avoids the neon-like insistence, so it feels energized without getting loud.
The kind of shade I reach for in girls' sports and mentorship platforms, especially on cards, progress bars, and section headers where you want motivation to land fast. I also like it in creator and lifestyle apps for "new achievement" surfaces, empty states, and subtle highlight strokes that still hold up on busy imagery. Pair it with clean whites and cool greys for contrast, or with muted taupes when you want the warmth to feel intentional.
Quirk: because it's noticeably richer than the neighboring pastels, it can overpower thin UI borders. Give it a little breathing room or pair it with slightly darker type weights.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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