Sugar Rush

#d85da1

Playful fuchsia-red pop for high-contrast accents

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About Sugar Rush

Sugar Rush is the kind of pink-red you notice on a phone screen at noon, when it stays energetic but doesn't go syrupy. Compared with , it's a touch more light and candy-bright, with a sweeter, more lifted presence instead of that tighter rosy confidence. And next to Blush d', it holds onto more saturation and keeps its red-forward character rather than drifting mauve-cool.

I use dashboards and patient-facing screens when the primary state needs urgency that still feels fun and human, not restrained. It's great for selected tabs, CTA buttons, and alert-adjacent badges in healthcare and fintech flows where you want attention without sliding into 's warmer coral lane. The one you reach for when you need that "tap me" feeling at small sizes.

Quick quirk: on very warm surfaces it can read slightly more magenta than your mock, so I like pairing it with clean near-neutrals and cool gray type to keep it crisp.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.50:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.21:1FailAA Large

On Gray 900 #18181b

Aa
5.06:1AAAAA Large

On Black #000000

Aa
6.00:1AAAAA Large

Variations

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Complementary
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Tetradic

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