Red Herring
#dd1144
Hot medium-red with a dense, clear orange edge
About Red Herring
Red Herring lands like a red-orange note on a designer's desk lamp photo, where the highlight reads bright but the body of the color stays a little grounded. It's warmer than the cooler, sharper neighbors, yet it doesn't have Cherry Velvet's skin-flush warmth or Lollipop's candy lift. Compared to Incubation Red, it holds more punch and stays cleaner, so it feels more intentional than "already processed."
I use Red Herring for commerce and lifestyle screens where you need attention without turning into a clinic state: clothing e-commerce promos, cosmetics shade selectors, lipstick swatch grids, and editorial category tabs. It's also a strong choice for notification chips in retail and food delivery when the message should feel direct, not muted. The mood is assertive and slightly playful, more "decision" than "warning."
Pair it with cream, off-white, and soft orange tints to keep it inviting, or set it against deep charcoal so the color stays legible and doesn't smear into the background.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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