Lusty Lips
#d5174e
Hot lipstick pink-red with confident magenta undertone
About Lusty Lips
Lusty Lips shows up like a wet lipstick mark on a muted surface: red, but with a softer edge than a flare. It sits on the brighter side of the Red family, yet it doesn't feel hotheaded. Compared to Electrifying Kiss, it's less sharp and urgent, more rounded in tone. Compared to Debian Red, it carries a little more rosy lift, so it reads less like a strict "policy stop" headline.
I use it for user-facing red moments where you want clarity without the punchiness of the other reds: review screens in e-commerce, refund/chargeback alerts in fintech dashboards, and "terms failed" states in SaaS onboarding flows. It's also great for telecom and logistics history views where you want flagged items to stand out in a list, not dominate the entire panel. In those contexts, it becomes the one you reach for when you need red that feels firm but not furnace-aggressive, and works harder than it looks at badge size.
If your background is already warm, watch contrast with nearby pinks, or it can drift toward a more casual warning tone.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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