Rubylicious

#db1459

Magenta-leaning hot red for urgent UI accents

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About Rubylicious

Rubylicious looks like a hard-lit red badge on a dark header, not a mellow warning chip. It lands between true red and raspberry warmth, with a strong, punchy saturation that stays readable without turning into hot-magenta snap. Compared to , it's less furnace-aggressive and less "act now" emergency. Compared to , it doesn't feel as headline-ruthless, more polished and slightly sweeter in undertone.

I use it for dashboards and finance apps where something needs attention but the interaction shouldn't feel like a siren. Think fraud review queues, account holds, KYC step failures, and payment retry states where the UI should communicate "this is the red lane" without sounding like a critical outage. It's also a good choice for media thumbnails and product tiles that need the one you reach for red that pops on photo backgrounds.

One quirk: on very warm cards it can drift toward a more pink-leaning impression at small sizes, so test your button and tag scale. Pair it with near-black or cool grays to keep the tone tight and unmistakable.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
4.93:1AAAAA Large

On Gray 100 #f5f5f5

Aa
4.53:1AAAAA Large

On Gray 900 #18181b

Aa
3.59:1FailAA Large

On Black #000000

Aa
4.26:1FailAA Large

Variations

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