Rubylicious
#db1459
Magenta-leaning hot red for urgent UI accents
About Rubylicious
Rubylicious looks like a hard-lit red badge on a dark header, not a mellow warning chip. It lands between true red and raspberry warmth, with a strong, punchy saturation that stays readable without turning into hot-magenta snap. Compared to Anger, it's less furnace-aggressive and less "act now" emergency. Compared to Debian Red, it doesn't feel as headline-ruthless, more polished and slightly sweeter in undertone.
I use it for dashboards and finance apps where something needs attention but the interaction shouldn't feel like a siren. Think fraud review queues, account holds, KYC step failures, and payment retry states where the UI should communicate "this is the red lane" without sounding like a critical outage. It's also a good choice for media thumbnails and product tiles that need the one you reach for red that pops on photo backgrounds.
One quirk: on very warm cards it can drift toward a more pink-leaning impression at small sizes, so test your button and tag scale. Pair it with near-black or cool grays to keep the tone tight and unmistakable.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tints
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Tones
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Hues
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