Radiant Raspberry
#e31b5d
Soft fuchsia-red for legible, medium-contrast UI
About Radiant Raspberry
Radiant Raspberry looks like a lipstick-red soaked through a soft berry glaze. It has that bright, high-saturation snap, but it doesn't go sticky-note pink like Howling Pink and it doesn't settle into the cooler, more composed rosy core of Framboise. Compared with Intense Passion, this one stays lighter and more playful in temperature, so the attention it grabs feels crisp, not weighty.
I use Radiant Raspberry for dashboards and finance apps where you need an obvious "go" state without turning the whole screen into a siren. Think payment review/failed transfer banners, fraud triage chips, and live ops alerts on wallboards and admin consoles. It's also great in mobile workflows for actions that are urgent but short-lived, like reconfirmation prompts and escalation buttons. The one you reach for when you want red-forward clarity with a berry-bright lift.
Pair it with near-black or deep charcoal type and clean grays. If your background is too warm, it can start to look more pink than you intended, especially on small badges.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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