Framboise
#e40058
Deeper framboise for crisp, confident red hierarchy
About Framboise
Framboise looks like a ripe berry smear on a screen, but it never turns into the hot, direct red of Anger. It also avoids that bright, sticky-note pink punch of Howling Pink. What you notice first is the way it holds onto a deep red core while staying juicy and saturated, with a cooler rosy undertone that reads a touch more composed than those alarm-forward neighbors.
I use Framboise when the UI needs urgency without feeling too aggressive, like dashboards and finance apps showing "review required," payout holds, or risk flags. It also works in e-commerce admin panels for returns status, fraud triage, and subscription billing issues where you want the message to feel high-priority but not like a siren. Pair it with near-black text and clean grays to keep it from drifting more pink than you intended, especially on bright white cards.
If your surface is slightly warm, test first; Framboise can lean more rosy and soften at small sizes, unlike Anger which stays steelier.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
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Tints
Lighter variations, created by mixing toward white.
Tones
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Hues
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Temperatures
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Color harmonies
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