Ferocious

#e2261f

Deep hot orange-red for alert states and errors

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About Ferocious

Ferocious reads like a fire alarm you actually want to click. It's a red-orange with a sharper, more committed heat than , yet it stays cleaner and brighter than the ember-smudged . Compared to 's steadier, slightly softer center, Ferocious feels more urgent at first glance, with less "trustworthy" calm and more immediate pull.

I reach for it in restaurant interfaces and food e-commerce CTAs when the button needs to look hot without drifting into siren territory. It also works well for entertainment and media notification badges where urgency has to register instantly, but still feel product-forward instead of medical. If you're building a landing page hero for a fast-moving promo, Ferocious is the the one you reach for when you want emphasis that doesn't muddy.

Pair it with cool ink, slate, or deep charcoal so the warmth doesn't overpower the copy. Use off-white for text and icons if you want it to stay crisp rather than cranky.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
4.63:1AAAAA Large

On Gray 100 #f5f5f5

Aa
4.25:1FailAA Large

On Gray 900 #18181b

Aa
3.82:1FailAA Large

On Black #000000

Aa
4.53:1AAAAA Large

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