Ferocious
#e2261f
Deep hot orange-red for alert states and errors
About Ferocious
Ferocious reads like a fire alarm you actually want to click. It's a red-orange with a sharper, more committed heat than Chicken Comb, yet it stays cleaner and brighter than the ember-smudged Devilish. Compared to Blood Donor's steadier, slightly softer center, Ferocious feels more urgent at first glance, with less "trustworthy" calm and more immediate pull.
I reach for it in restaurant interfaces and food e-commerce CTAs when the button needs to look hot without drifting into siren territory. It also works well for entertainment and media notification badges where urgency has to register instantly, but still feel product-forward instead of medical. If you're building a landing page hero for a fast-moving promo, Ferocious is the the one you reach for when you want emphasis that doesn't muddy.
Pair it with cool ink, slate, or deep charcoal so the warmth doesn't overpower the copy. Use off-white for text and icons if you want it to stay crisp rather than cranky.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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