Lust
#e62020
High-saturation crimson-red orange for urgent highlights
About Lust
A bright red-orange badge peeking from the corner of a food app looks fun for half a second, then immediately feels more charged than Ferocious ever does. Lust sits right on that line between appetite and heat, but it lands with a flatter, more saturated punch. It's warmer than Blood Donor's steady center, yet less razor-cold and "stop-now" than Alarm.
I use Lust for restaurant interfaces and cart or promo CTAs where I want urgency without the hard-edged authority of the error-color. It also works well in media notification badges and entertainment sign-up flows, especially when the rest of the UI is leaning orange-family and I need one action to feel decisive. Versus the cleaner burn of Ferocious, Lust reads a touch smoother and more intent on grabbing attention than signaling crisis.
Pair it with deep charcoal, slate, or cool ink so the warmth doesn't steamroll fine text. And keep highlights minimal; Lust looks best when it's the loudest element in the room.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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