Chewing Gum
#e6b0af
Sweet pale blush orange for airy UI accents
About Chewing Gum
Chewing Gum sits between Angry Ghost's uncomfortable heat and Apricot Haze's open warmth, it's got the temperature to feel intentional, but it's muted enough that it doesn't announce itself. There's a dustiness to it, a slightly grayed-out quality that keeps it from reading as purely warm. It's the shade that looks different depending on what you put it next to, which is either a feature or a problem depending on how you use it.
Reach for this one in product interfaces where warmth needs restraint: health dashboards, financial onboarding, fitness apps that don't want to scream. It works in editorial layouts and case study pages where you need color presence without personality pushing too hard. Unlike Blush Rush, it's got enough saturation to hold its own; unlike Apricot Haze, it won't make a space feel immediately hospitable. This is the temperature for contexts where trust and calm matter more than invitation.
The pairing rule: it actually tolerates cool grays better than its warmer siblings, not perfectly, but better. Where Angry Ghost needs heat and Apricot Haze demands warmth, Chewing Gum can live next to a cooler neutral without feeling like a misfire. That restrained, slightly muted quality makes it work.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
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Temperatures
Warm and cool shifts of this color.
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