Kindleflame

#e9967a

Light orange-coral glow, warmer than Shrimp

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About Kindleflame

On my screen, Kindleflame feels like a small candle flame held behind a warm glass. It's notably lighter than , but it doesn't float the way does. And compared to , it carries more orange heat and less cream-softened dust, so it reads more like a "signal" tint than a gentle food blush.

I use it when the orange needs to land with confidence in clean layouts: onboarding and account settings in lifestyle apps, product and subscription pages in e-commerce, and the kind of primary buttons and section headers that shouldn't tip into coral pink. It also holds up in notification badges, inline links, and checkout highlights, especially when the rest of the UI is warm but restrained. If you're choosing between it and its neighbors, this one is the one you reach for when you want warmth with clear orange direction, not softness-by-default.

Pair with warm creams or oat whites and keep grays slightly warm too. Cool gray can make it look a bit thin, and high-contrast reds will shove it aside.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
2.31:1Fail

On Gray 100 #f5f5f5

Aa
2.11:1Fail

On Gray 900 #18181b

Aa
7.68:1AAA

On Black #000000

Aa
9.11:1AAA

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