Warm Welcome
#ea9073
Light, apricot-orange that reads calmer than Lox
About Warm Welcome
I see Warm Welcome as a softer orange that's been filtered through late-afternoon light. It's peachy without going powdery, and it stays noticeably calmer than the copper-leaning Lox. Compared to Dark Salmon Injustice, it loses the dusty heaviness and reads lighter and more open. Compared to Kindleflame, it gives up some of that "signal" sharpness, so it feels more like a friendly hello than a bright alert.
I use it for warm onboarding flows where you want clarity but not that candle-flame intensity. It's great for category headers and supporting CTAs in lifestyle and consumer apps, especially on cards for home goods and small-batch food brands. You'll also see it work well in UI illustrations, where the shade keeps skin-tone plausibility without leaning coral-pink.
One note: because it's warm and mid-light, it holds up best with warm creams and oat neutrals. If you pair it with icy grays, it starts to look a little flat next to the orange neighbors.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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