Kimchi
#ed4b00
Kimchi orange heat with softer ember depth
About Kimchi
Kimchi looks like a punchy jarred-red-orange when you catch it under a warm kitchen light. It's not the matte, produce-clean orange of Crunchy Carrot, and it doesn't have Glowing Meteor's sharp "lit" streak. Hot Shot feels like flame paint that's already settled. Kimchi, though, lands heavier and more fermented, with a richer red undertone that makes it feel warmer and denser.
I treat it as the one you reach for when you want emphasis that reads confident, not warning. It's great for commerce and consumer apps where you need high-signal state styling on light cards: sale prices, featured-product borders, and category tags in retail and grocery flows. In media UI it works for attention states on posters and stream thumbnails, especially when you're trying to move faster than a pure orange would.
Quirk: next to very bright reds it can look a bit muddier, so I like pairing it with cleaner orange-grays or cooler neutrals to keep the edge crisp.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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