Amor
#ee3377
Darker magenta-red warmth for striking focus blocks
About Amor
Amor sits in that middle ground where you're not whisper-quiet anymore but you're also not demanding the entire room. It's deeper and more saturated than Burning Fireflies, the kind of color that works harder than it looks because it's got actual weight to it. Next to Chinese New Year it reads cooler, less urgent. Next to Berry Blast it's the one that doesn't push quite as hard toward magenta. It's a solid red that knows what it's doing.
Use it in dashboards, health platforms, and design systems where you need an alert or status indicator that lands without feeling alarmist. It works in fintech interfaces, notification badges, secondary action states, anywhere Burning Fireflies starts to feel too gentle and Chinese New Year feels like overkill. The saturation keeps it sharp at small scales. It reads as serious but not panicked, which is a harder balance to hit than it sounds.
Against cool grays it stays true and modern. Warm backgrounds will shift it slightly toward pink, same caveat as the rest of this family, so test it early if you're near cream or beige. The real difference is the weight and restraint, this is the version that doesn't need everyone looking at it immediately.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.
Community palettes
Published palettes that include this color.