Pop That Gum
#f771b3
Hot bubblegum pink for punchy, warm highlights
About Pop That Gum
Pop That Gum is the shade you notice on a fresh pink-red sticker right after it catches light. Compared with Dream Setting and Kisses, it's not airy or candy-soft. It lands denser and punchier, with a true red-pink backbone rather than a lighter blush drift.
Next to Fugitive Flamingo, it reads more deliberate and smoother, less hazy around the edges. I like it for button states and micro-highlights in beauty and wellness apps where you want friendly momentum without sliding into the nervous glow of hotter pinks. It also works hard in dashboards and finance apps for callout chips, tag accents, and promo tiles in retail media, especially when you need the label to pop without looking frantic.
One quirk: because it's so "fresh," it can feel a touch intense beside very muted roses. Pair it with warm neutrals or clean off-whites to keep the red-pink from crowding the UI.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tones
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