Red Riding Hood

#fe2713

Slightly deeper ember-red, calmer alerts than Scarlet

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About Red Riding Hood

Red Riding Hood reads like a true, opaque cherry-red that keeps its grip on in the undertone, not the glossy flare vibe or the candy-sweet direction. The temperature lands slightly warmer than a stop-signal red, but it's cleaner and firmer than the fruitier feel. Compared to , you get less ripe- punch and more straight red authority.

I use it for UI moments that need to look urgent but still intentional: dashboards and finance apps where alerts must feel decided, not chaotic, plus incident banners in logistics and shipping control panels. It also works in compliance workflows, where red needs to be unmistakable without sliding into "panic." I'll usually pair it with near-whites or cool grays so it keeps its crisp edge.

If you're building a tight family palette, give it contrast room against brighter oranges, otherwise it can start competing instead of leading.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.81:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.49:1FailAA Large

On Gray 900 #18181b

Aa
4.65:1AAAAA Large

On Black #000000

Aa
5.51:1AAAAA Large

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