Inca Yellow
#ffd301
Sunlit Inca yellow-green with creamy warmth
About Inca Yellow
I picture Inca Yellow as a sunlit label left under office windowsill glare, not honey, not UI neon. It's lighter and more buttery than Gold, with a softer edge that keeps it from looking metallic or scorched. Compared to Banana Pepper, it's less bleached, so it feels rounder and more warmly present, not washed thin.
It's the shade I reach for when you want light, confident emphasis without pushing toward Candlelight's deeper glow. In practice, I lean on it for dashboards and finance apps when tier chips, status dots, or "next step" badges need to read as first-class, not bargain-bin. It also works well in retail media overlays for SKU highlights and promo tags where you want attention while keeping the layout friendly on white and light gray.
One note: because it sits between crisp and warm, it can look slightly flat on very saturated greens. If that happens, pair it with richer dark green text or a charcoal outline so the contrast snaps back.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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