Blue

#0000ff

Primary electric blue for crisp, cooler violet balance

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About Blue

This is pure primary blue, no purple undertone trying to soften it, no apology in the saturation. It's the kind of blue that doesn't negotiate, it's darker and more committed than , colder than , and it's got none of the weight that C64 Blue carries. Instead it feels direct and clean, the way primary colors are supposed to feel before someone decides they need personality.

You reach for it in interfaces where blue needs to read as blue, data visualization, medical software, finance dashboards, accessibility-critical designs. It works in dark mode because it pops without glowing, in light mode because it doesn't wash out. Games use it, design tools use it, anywhere the job is to communicate function over mood. Pair it with neutrals and it stays professional. Against warm accents it stays true to itself instead of leaning into them the way its purple-tinged neighbors do.

The catch: it's lonely in brand palettes. Pair it with colors that have more personality and it'll make them look tired. It's better as the workhorse than the centerpiece.

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Conversions

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Code snippets

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
8.59:1AAA

On Gray 100 #f5f5f5

Aa
7.88:1AAA

On Gray 900 #18181b

Aa
2.06:1Fail

On Black #000000

Aa
2.44:1Fail

Variations

Shades

Darker variations, created by mixing toward black.

Tints

Lighter variations, created by mixing toward white.

Tones

Muted variations, created by reducing saturation.

Hues

Hue rotations around the color wheel.

Temperatures

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Color harmonies

Complementary
Analogous
Triadic
Split Complementary
Tetradic

Suggested palettes

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Community palettes

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