Brilliant Blue
#0075b3
Rich saturated blue for confident primary actions
About Brilliant Blue
Brilliant Blue doesn't apologize. It's darker and more saturated than Campanula or Bleu Ciel, which means it actually lands on screen instead of hovering. You'll see it and know it's deliberate, the kind of blue that reads as a real decision, not a compromise between too light and too serious.
This one works in fintech dashboards, SaaS product interfaces, and data visualization where you need blue to command attention without feeling cold or clinical. It's the primary button that doesn't require perfect contrast to stay legible, the accent color that holds its ground against busy layouts. Warmer than Corfu Waters but with none of Bleu Ciel's airiness, it sits lower in value but higher in confidence.
The payoff: pair it with white and it pops clean. Pair it with mid-tone grays and it stays visible without strain. It won't fade on you the way lighter blues do, and it won't demand the breathing room that darker anchors need.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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