True Blue
#010fcc
Brighter True Blue primary, cooler than cobalt
About True Blue
On my screen, True Blue hits like a confident ink-stamp: blue-forward and deliberate, but with a cooler, slightly violet edge that keeps it from looking flat. It's not the light, airy feel of Busty Blue, and it's not the duskier midnight depth of Lapis on Neptune. Compared to Pure Blue, this one feels more settled and less link-tint loud.
I use it when I need dashboards and finance apps to look crisp without drifting into system-alert territory. Think table selections, active states, and status callouts in dark mode for fintech, medical software, and documentation portals. It also works for data-heavy SaaS nav so the highlight reads instantly, not aggressively.
Pair it with clean grays and deep neutrals; warm accents can feel a touch restrained next to it. If you're coming from the more purple-leaning ultrablues, True Blue is the the one you reach for when you want blue clarity first, every time.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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