Plum Cheese
#670728
Dark plum-red softness with cooler, cheese-bright contrast
About Plum Cheese
On a dark screen, Plum Cheese doesn't feel like a clean red headline. It reads like a red softened into a plum jam, with a darker, inkier presence than Merguez and a more berry-dim personality than Her Fierceness.
It sits between them in lightness, but it wins by staying less "spicy" than Merguez and less punchy than Her Fierceness. Compared to Merlot, the mood is tighter and more saturated in the center, with a cooler, slightly purplish lean that keeps it from turning fully wine-warm. I like it for dashboards and finance apps where you want a high-priority accent that feels thoughtful, not aggressive: subscription state changes, risk status pills, policy or fraud labels, and account notices that need clarity without shouting.
Pair it with charcoal, deep neutrals, or soft creams so the purple undertone doesn't get muddy. In dense tables, keep it to small accents, because extended use can start to look more "bruise" than "alert."
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.
Community palettes
Published palettes that include this color.
