Bloodlust

#6b1c1a

Blood-red brick with wine undertone for warnings

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About Bloodlust

Bloodlust is what happens when you drain red down to almost nothing but iron oxide and char. It's darker and flatter than , which means it loses that polished clarity and the ability to feel sophisticated. There's no warmth underneath here, no orange spine like carries. This is closer to dried blood than living color.

You'll use this for dark UI, gaming interfaces, and horror contexts where you need something that reads as genuinely unsettling instead of just serious. It works on black backgrounds without any of that brooding presence commands, it just sits there, committed, no apologies. Against dark grays or charcoal it stays visible without straining. This is the color for app dark modes and packaging design when you want the viewer to feel something uncomfortable, something that doesn't belong in a warm room.

Don't pair it with cream or natural paper. It'll disappear faster than , not from depletion but from pure chromatic hostility. Keep it on dark grounds, cool neutrals, or black. It needs them to exist.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
11.63:1AAA

On Gray 100 #f5f5f5

Aa
10.66:1AAA

On Gray 900 #18181b

Aa
1.52:1Fail

On Black #000000

Aa
1.81:1Fail

Variations

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Tones

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Complementary
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Tetradic

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