Wine Cellar

#70403d

Muted wine-brown for grounding orange charts, not rust

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About Wine Cellar

Wine Cellar hits me like the label on a dusty bottle: a deep wine-brown that feels thicker and more reddish than the more orange-leaning browns nearby. It's medium-light rather than dark-heavy, and the saturation is moderated, so it reads rich without turning muddy. Compared with , it holds onto its red undertone instead of going burnt and cooked-through; compared with Crown of Thorns, it's cleaner and less grayed, with less "weathered dirt" energy.

I use this one when the brand needs warmth but not rust, especially for food and wine packaging, premium drink menus, and typographic accents that still need to sit comfortably on dark or low-contrast backgrounds. It's also a strong choice for dashboards and finance apps where you want a human, organic brown-red in chart legends, stat cards, and CTA states. The one you reach for when you want warmth with restraint and a little "cellar depth," not the more orange-brown walk of .

Pair it with creams or bone whites; if you drop it beside brighter oranges, it can stop feeling wine-like and start reading brown. Keep it as the anchor, not the highlight.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
8.43:1AAA

On Gray 100 #f5f5f5

Aa
7.74:1AAA

On Gray 900 #18181b

Aa
2.10:1Fail

On Black #000000

Aa
2.49:1Fail

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