Root Beer

#81544a

Root beer brown, warmer and deeper than Annatto

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About Root Beer

Root Beer looks like a fresh pour with a little foam still clinging to the glass: brown with an orange edge, not the deep cocoa mood. Compared to , it dials back that extra orange and saturation so it reads more grounded than fiery. Next to , it's less "spice-sweet" and more neutral-to-warm, closer to rooty roast than toasted candy. And unlike , it stays a touch deeper and calmer, so it feels like color with weight rather than warmth that wants to pop.

I use it for food and beverage packaging when the brand needs comfort without turning the label into a burnt/orange argument. It's also great for e-commerce UI details like price badges, tag chips, and section headers on light backgrounds, where it lands warm but controlled. In editorial accents it works as a reliable mid-brown that doesn't drift sepia, and it holds up better than when you want readability without going flat.

Pair Root Beer's roast tone with cream, oatmeal, or warm grays. Against very cool palettes, it can feel heavier than you expect, so keep the contrast warm.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
6.36:1AAAAA Large

On Gray 100 #f5f5f5

Aa
5.84:1AAAAA Large

On Gray 900 #18181b

Aa
2.78:1Fail

On Black #000000

Aa
3.30:1FailAA Large

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